Nature Up Health / Gateway Mountain Center

The problem

Peter Mayfield wanted to extend the impact of Gateway Mountain Center through Nature Up Health, a private venture designed to scale nature immersion, human connection, and science-informed holistic development. The work required creating a brand, investment story, financial model, governance structure, and media strategy from the ground up while keeping the mission and youth impact at the center.

Approach

I worked hands-on across brand, website, investor materials, financial modeling, market research, governance, and relationship strategy. The engagement connected visual identity and digital presence with the deeper business architecture: how the venture would raise capital, communicate impact, separate property ownership from operations, and invite mission-aligned investors into the opportunity.

Process

1. 1

   Brand identity & logo design

   Designed the Nature Up Health logo and visual identity, establishing the brand foundation for investor-facing and public-facing materials.

2. 2

   Website design

   Designed and built the main Nature Up Health website, creating the primary digital presence for the new venture.

3. 3

   Investor deck development

   Built an investor presentation in Canva from scratch, structuring the narrative to lead with youth impact before investment data. Filled critical gaps including team and advisors, risk assessment, CapEx, and competitive market positioning.

4. 4

   Financial modeling & investment structure

   Developed the capital raise structure and revenue model, mapping retreat volume, pricing, and annual return projections into a mission-aligned investment case. Defined multiple exit pathways to strengthen investor confidence.

5. 5

   Market & competitive analysis

   Scoped the Northern California addressable market for nature-based youth mental health services, including the post-hospitalization youth population and target market share. Analyzed the competitive landscape to sharpen Nature Up Health's differentiation: focused residential retreats rather than local drop-in models.

6. 6

   Organizational & governance design

   Helped design the PropCo and OpCo structure separating property ownership from nonprofit operations, clarified leadership responsibilities, and advised on a RACI framework to formalize the division of labor.

7. 7

   Investor prospecting & relationship strategy

   Built a prospect list targeting mission-aligned, ultra-high-net-worth investors, including Bay Area family offices and impact investors with likely personal resonance around youth mental health and outdoor experience.

8. 8

   Content & media strategy

   Planned a multimedia investor presentation with integrated video and photos, coordinated media asset organization, and advised on a concise property overview using high-quality unwatermarked media.

9. 9

   Real estate & capital structure advisory

   Coordinated property assessment and due diligence, surfaced investor questions around expansion capacity, lodging configurations, and financing pathways, and connected relevant professional resources across real estate, construction lending, and business development.

Outcome

Established the strategic, visual, financial, and organizational foundation for Nature Up Health as it moves from a proven nonprofit model toward a sustainable private venture and dedicated lodge facility.

Stack & services

• • Brand design
• • Web design
• • Investor deck development
• • Strategic planning
• • Organizational development
• • Capital structure advisory
• • Investor prospecting